The Brief: Incorporate the FIFA visual identity into the Casamigos brand world to create distinctive packaging concepts that remain connected to the Casamigos identity.

My Role: From concept to vendor delivery, I worked hands-on alongside the Casamigos brand team to develop the creative. I shaped the look and feel of both packaging programs through hands-on design and communication with stakeholders and vendors.

The Outcome: Two distinctive packaging programs that celebrate the World Cup 2026 by incorporating elements of the FIFA visual system while maintaining the Casamigos brand world.

The central tension was defining the brief goals and incorporating brand must-have’s with developing creative that balanced the restrained Casamigos identity with partnership’s vibrant visual identity.

Worked with the brand team to define the goals of each program and translated stakeholder feedback into actionable creative direction.

Developed creative concepts that balanced brand codes with project-specific needs, pivoting when required while maintaining production timelines.

Collaborated with internal teams, vendors, and partners to ensure the work was feasible and production-ready.